AI Use Cases
Explore how Disney is leveraging AI across all divisions to create magic, enhance experiences, and drive innovation.
AI-Powered Animation In-Betweening
DeployedDisney Entertainment • Walt Disney Animation Studios
Machine learning algorithms generate intermediate frames between key animation frames, significantly reducing animator workload.
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AI Visual Effects Enhancement
DeployedDisney Entertainment • Industrial Light & Magic
AI-driven tools for realistic visual effects in films, analyzing real-life movements and interactions.
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Disney+ Personalized Recommendations
DeployedDisney Entertainment • Disney Streaming
Advanced recommendation engine analyzing viewing patterns to suggest content across Disney+ catalog.
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AI-Assisted Storyboarding
TestingDisney Entertainment • Pixar Animation Studios
AI tools assist in creating storyboards and concept art during pre-production.
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Real-time Sports Analytics Platform
DeployedESPN • ESPN Technology
AI-powered analytics providing real-time game predictions and player performance insights.
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Fantasy Sports AI Assistant
DeployedESPN • Fantasy Sports
AI-driven recommendations for fantasy lineup optimization and player selection.
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Automated Highlight Generation
TestingESPN • Content Production
AI identifies and creates highlight reels from live sports broadcasts automatically.
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AI Crowd Flow Optimization
DeployedDisney Experiences • Parks Operations
Real-time crowd management using AI to predict and optimize guest flow throughout parks.
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Enhanced Security Systems
DeployedDisney Experiences • Security Operations
AI-based facial recognition and surveillance for enhanced park security.
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Lightning Lane AI Optimization
DeployedDisney Experiences • Guest Experience
AI optimizes virtual queue and Lightning Lane availability based on real-time data.
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AI Guest Support Assistant
DeployedDisney Experiences • Guest Relations
AI chatbots handle guest inquiries about park hours, attractions, and dining.
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PhotoPass AI Enhancement
TestingDisney Experiences • PhotoPass
AI automatically captures and enhances guest photos at attractions.