AI Use Cases

Explore how Disney is leveraging AI across all divisions to create magic, enhance experiences, and drive innovation.

12
Total Use Cases
9
In Production
3
In Testing
3
Divisions

AI-Powered Animation In-Betweening

Deployed

Disney Entertainment • Walt Disney Animation Studios

Machine learning algorithms generate intermediate frames between key animation frames, significantly reducing animator workload.

Impact

Efficiency: 40% reduction in animation time
Quality: Maintains Disney animation quality standards
Adoption: 100% of animation teams

Tech Stack

TensorFlow PyTorch Custom ML Models
#Computer Vision #Deep Learning #Content Creation
Owner: Animation Technology Team

AI Visual Effects Enhancement

Deployed

Disney Entertainment • Industrial Light & Magic

AI-driven tools for realistic visual effects in films, analyzing real-life movements and interactions.

Impact

Efficiency: 60% faster VFX rendering
Quality: Photorealistic effects
Adoption: All major productions

Tech Stack

NVIDIA AI Custom Neural Networks Cloud Rendering
#Visual Effects #Neural Rendering #Film Production
Owner: VFX Technology Team

Disney+ Personalized Recommendations

Deployed

Disney Entertainment • Disney Streaming

Advanced recommendation engine analyzing viewing patterns to suggest content across Disney+ catalog.

Impact

Efficiency: 35% increase in content engagement
Quality: 4.2/5 user satisfaction
Adoption: 150M+ subscribers

Tech Stack

AWS SageMaker Apache Spark Real-time ML
#Personalization #Machine Learning #Streaming
Owner: Streaming Analytics Team

AI-Assisted Storyboarding

Testing

Disney Entertainment • Pixar Animation Studios

AI tools assist in creating storyboards and concept art during pre-production.

Impact

Efficiency: 30% faster pre-production
Quality: Enhanced creative exploration
Adoption: 3 pilot projects

Tech Stack

Stable Diffusion Custom Models Adobe Integration
#Generative AI #Pre-production #Creative Tools
Owner: Creative Technology Team

Real-time Sports Analytics Platform

Deployed

ESPN • ESPN Technology

AI-powered analytics providing real-time game predictions and player performance insights.

Impact

Efficiency: 50ms prediction latency
Quality: 87% prediction accuracy
Adoption: All major sports

Tech Stack

Apache Kafka TensorFlow Redis
#Sports Analytics #Real-time ML #Predictive Analytics
Owner: Sports Data Science Team

Fantasy Sports AI Assistant

Deployed

ESPN • Fantasy Sports

AI-driven recommendations for fantasy lineup optimization and player selection.

Impact

Efficiency: 45% better team performance
Quality: 25M+ active users
Adoption: All fantasy sports

Tech Stack

Python Scikit-learn PostgreSQL
#Fantasy Sports #Recommendation Engine #Gaming
Owner: Fantasy Product Team

Automated Highlight Generation

Testing

ESPN • Content Production

AI identifies and creates highlight reels from live sports broadcasts automatically.

Impact

Efficiency: 80% faster highlight creation
Quality: Broadcast quality
Adoption: 5 sports piloting

Tech Stack

Computer Vision Video AI Edge Computing
#Video Processing #Automation #Content Creation
Owner: Broadcast Technology Team

AI Crowd Flow Optimization

Deployed

Disney Experiences • Parks Operations

Real-time crowd management using AI to predict and optimize guest flow throughout parks.

Impact

Efficiency: 25% reduction in wait times
Quality: 92% guest satisfaction
Adoption: All US parks

Tech Stack

IoT Sensors Edge AI Predictive Analytics
#IoT #Operations #Guest Experience
Owner: Parks Technology Team

Enhanced Security Systems

Deployed

Disney Experiences • Security Operations

AI-based facial recognition and surveillance for enhanced park security.

Impact

Efficiency: 60% faster threat detection
Quality: 99.9% uptime
Adoption: All park entrances

Tech Stack

Computer Vision Edge Computing Real-time Processing
#Security #Computer Vision #Safety
Owner: Security Technology Team

Lightning Lane AI Optimization

Deployed

Disney Experiences • Guest Experience

AI optimizes virtual queue and Lightning Lane availability based on real-time data.

Impact

Efficiency: 35% better capacity utilization
Quality: 4.5/5 guest rating
Adoption: 50+ attractions

Tech Stack

Machine Learning Mobile Integration Cloud Services
#Guest Experience #Mobile #Operations
Owner: Guest Experience Team

AI Guest Support Assistant

Deployed

Disney Experiences • Guest Relations

AI chatbots handle guest inquiries about park hours, attractions, and dining.

Impact

Efficiency: 70% query resolution rate
Quality: 24/7 availability
Adoption: Web and mobile apps

Tech Stack

Natural Language Processing DialogFlow Multi-language
#NLP #Customer Service #Automation
Owner: Digital Experience Team

PhotoPass AI Enhancement

Testing

Disney Experiences • PhotoPass

AI automatically captures and enhances guest photos at attractions.

Impact

Efficiency: 3x more photos captured
Quality: Professional quality
Adoption: 10 attractions piloting

Tech Stack

Computer Vision Image Enhancement Cloud Storage
#Photography #Computer Vision #Guest Experience
Owner: PhotoPass Team